Free to start

Meet tend.

A gentle daily companion for your mental wellbeing, free to start. The same CBT tools I use with clients, plus a guided programme and a dog called Bisous who checks in on you.

Free tools every day. Pro if you want the full programme.

The tend app today screen

Your toolkit

Small tools you will actually reach for.

Each one is guided, takes a few minutes, and is there when you need it. Nothing to read up on first.

☀️

Daily check in

A quick note on how you are doing, so the patterns get easier to spot.

Free
💭

Thought records

Take a thought that is spiralling and walk it through, step by step.

Free

Worry postpone

Park a worry for later so it stops following you around all day.

Free
🌱

Grounding

Short exercises to bring you back to the room when it all feels like too much.

Free
🫧

Breathing

Paced breathing you can follow with your eyes shut, in a minute or two.

Free
🌙

Guided relaxation

Longer audio for winding down and getting back to sleep.

Free
🛟

Safety plan

Your own plan for the worst moments, written while you are calm.

Free
🤍

Self compassion

Practices for talking to yourself a bit more like you would a friend.

Free

Gratitude

One small prompt to catch the good bits before the day swallows them.

Free
📖

Journal

Room to write freely, with a prompt for the days you are stuck.

Free
📈

Progress

See how your mood, habits and check ins move over weeks and months.

Free
🔍

Mood insights

A closer read on what lifts your mood and what tends to drag on it.

Pro
🎧

Extra sessions

More guided audio and longer practices as you go deeper.

Pro
Week 1 free to try

The flagship

Grow, an 8 week guided programme.

Eight weeks of short sessions that build on each other, at whatever pace suits you. Week 1 is free, so you can see how it feels before deciding to carry on.

Week 1Getting started
Week 2Noticing your patterns
Week 3Working with thoughts
Week 4Doing more of what helps
Weeks 5 to 8Building it into daily life

New

Habit tracking that stays kind.

Pick a few small things, tick them off, and let the streaks build. Each habit can sit under a goal you are working towards, so the small stuff adds up to something you chose.

Miss a day and nothing resets. You just pick it up again tomorrow.

Morning check in12 days
Ten minute walk5 days
Phone down by 10pm3 days
Journal before bedToday
Linked goal: feel steadier in the evenings
Bisous the dogThe Bisous icon from the tend app

Meet Bisous

Someone who notices how you are.

Bisous is the puppy who lives in tend. She picks up on how you are doing and changes her tone to match, so the app meets you where you are instead of where it hoped you would be.

Makes a proper fuss of the good days.
Sits with you through the bad ones without hurrying you along.
Never judges, and never makes you feel behind.
Emily

Who built it

Made by Emily, a qualified CBT therapist.

I built tend around the tools I use with clients every day. If you would rather work together directly, I also see people for 1:1 sessions online.

Book a 1:1 session →

Free and Pro

tend free is not a trial, Pro just gives you more.

Use tend every day for as long as you like without paying. Pro is there if you want the whole programme and a closer look at your patterns.

Free

Everything for your day

  • Daily check ins and your journal
  • The whole toolkit, grounding through to your safety plan
  • Habit tracking, streaks and goals
  • Week 1 of Grow
  • Bisous, all the way through
Pro

When you want to go further

  • All 8 weeks of Grow
  • Mood insights, a closer look at your patterns over time
  • More guided sessions and relaxation audio
  • Everything in free, still included

Reviews

What people say.

Real reviews from the App Store.

★★★★★

The app I didn't know I needed

“I started using it as an experiment against another wellness app, but never expected it to actually replace the other one! 😍 This app has been great for untangling worries, my daily affirmations and check ins with myself - it's very comprehensive! I also love my friendly guide, Bisous 🐾”

bolt_hunty · 12 May

★★★★★

Useful. Helpful. Real.

“So impressed with this app! I have needed a tool to hold myself accountable to daily check ins, goal setting and habit building. Nothing else like it!”

Pretty-John · 13 May

★★★★★

Greatest app!!

“I love this app! The features really help me in my every day and when I'm feeling especially anxious! Would highly recommend to everyone, not just people struggling with their mental health”

Sparkle201195 · 25 Oct

★★★★★

Jessy Bean

“I love everything about this app! It creates a warm comfortable ‘environment’ on my phone I didn't know I needed. I'm already excited to do my next check in with Bisous!”

Jessy_Bean · 15 May

★★★★★

Such a handy app!

“I have absolutely loved having this app, so great to know you have a easy to follow guide for those more anxious days!”

Lemon/2026 · 13 May

Your privacy

Your private thoughts stay yours.

Wellbeing is personal. tend is built so what you write stays with you.

🔒

Only what's needed

tend collects the least it can to work. Your check ins, journals and reflections are yours.

🚫

Never sold

Your information is never sold or shared for advertising.

🗝️

You stay in control

Export or delete anything you have saved, whenever you like, from inside the app.

Start now, for free.

Download tend, do your first check in, and start week 1 of Grow whenever you feel like it.

Questions? emily@cbtincpt.com · Privacy policy